ParKam marketing materials
As a sole designer, my work at ParKam also included designing and developing the company's brand through various types of marketing channels and materials (print, web, conferences and more)
My work spread our from content editing and image making to layout and brand guidelines, through which I created brochures, one-pagers, keynotes, investor decks, roll-ups, conference booths, banners and even a 3D model with toy cars and a small camera demonstrating our solution.
ParKam 3D model
In a joint effort of our developers, an industrial designer and myself we built a 3D model simulating a parking lot for toy cars. A small camera was placed in a similar way CCTV cameras can be placed in the real world and we showed our countrol center showing a real-time status map of the parking availability. We used this model in various conferences and meetings to demonstrate our solution to customers and investors.
After a process of defining the goals of the new website, refining its various contents and setting the structure of our story I started wireframing and testing some it on Wordpress templates.
While we did not have the resources of building it internally and had to rely on a WP template, I already had a lot of marketing materials to work with at that point, and the main challenge was to find the right way to use them on the website.