Healthy.io, 2020-2023

Creating a new chatbot persona using AI tools

At the heart of each app on Healthy.io's line of urine tests lies a chatbot, allowing patients to get a step-by-step guidance with completing our home tests.

In late 2022 the comany started developing a brand new patient facing app for our wound care services, and after setting the basic flow for the MVP it was clear we needed a brand new character to build the app around.

Challenges

We wanted to find a character who is relatable to both our end users (the patients) and our partners (the clinics and wound care nurses). The chatbot character would guide patients on how to scan their wound for the first time and be there for the next scans as the wound slowly heals.

As the healing process may take weeks or even months, the character could also serve as a link between the patients' and the nurses once the wound's care plan changes according to its progression. 

My role

As product design lead I was very much involved in planning the initial flow, but I was I was mainly in charge of imagining and illustrating the newest member of Healthy.io's chatbot family.

Midjourney 

The process started out from many iterations on Midjourney, establishing the characteristics we were looking for in the new persona, providing relevant references to existing actresses and TV/movie characters and exploring different graphic styles before finding a way to tie it back to our visual language.  

Illustrations

Once we got a few relevant characters that resonated with our intial guidelines, I created them on Illustrator and started exploring different variations (facial expressions, hand gestures, body size, color and tone). These are just some of the drafts I was working on.

Rose is born

After quite a few iterations of different characters of different ethnicity, age, body shape and styling we decided to dig deeper with the following illustration which evolved into Rose, our new chatbot character.